Problems and Countermeasures of Agricultural Products Live - Broadcast with Goods

With the development of "Internet +" and proposal rural revitalization strategy, new business model "live broadcast agricultural products with goods" has effectively activated impasse product sales, which been warmly welcomed by farmers gained recognition attention from society.This kind network marketing mode can not only promote revitalization, but also let variety quality into public's vision.However, perspective current situation, there are still some shortcomings in online live goods. Therefore, this paper proposes innovative strategy goods analyzing audience degree, technical means, difficulty consumer loyalty model.